It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

The U.S. Department of Justice has released several new trial exhibits as part of the ongoing remedies hearing. These exhibits include interviews with two key Google engineers – Pandu Nayak and HJ Kim ...

Google is still at it, maybe it is angry again about the possibility of it being broken up by the DOJ after being ruled a monopoly. But in all seriousness, the search ranking volatility is super ...

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans.

Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote, “We fixed the issue with ranking. There will be no ...

Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with ...

Google Discover is less aligned to Google Search ranking, Andy Almeida from the Google Trust and Safety team, said yesterday at the Google Search Central Live event in Zurich yesterday. A slide he ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...