LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

A parenting educator warns that children born after 2013 are not badly behaved but neurologically overwhelmed. In a world of ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son's age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team ...

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.