Cameron Partridge, Founder of HydraBlackline and advisor to firms on AI, marketing and growth. Former CMO of global AI / technology CMO. The future of marketing won't be decided by more creativity, ...

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Caroline Giegerich, vice president of AI and marketing innovation at the Interactive Advertising Bureau (IAB), has always had an affinity for technology. While at Warner Media Group, she worked on a ...

Months after releasing the first installment of new research benchmarking the future of advertising, WPP Media is taking a core component from concept to an operational framework the agency and its ...

Google (NASDAQ:GOOG)(NASDAQ:GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of the company and digital advertising. The remedy trial ...

What if you could sit in a theater and catch a preview of a Broadway show before you ever bought the tickets? Entrepreneur David Zaretsky imagines a world where you don't just watch advertisements, ...

The pandemic fundamentally rewired consumer behaviour. Amid the chaos, people, especially younger generations, turned inward. They began craving connection, comfort and authenticity, not polished ads ...

Explore hybrid ads and AI integration for impactful marketing. Learn how brand teams generate the first 3-5 seconds of the ad to capture attention. See examples generated in Leonardo.AI. Hundreds ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...