It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Poole’s passion for elephants is lifelong, and for this project, he needed gear as fearless as his vision. The documentary, ...

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Over the last few weeks we have been hearing more and more rumors about a successor to the Fujifilm GFX 100 – the trendsetter for Fujifilm's foray into the high-resolution digital medium format market ...

NEW YORK--(BUSINESS WIRE)--B&H Photo would like to share the announcement of the FUJIFILM GFX 100 Medium Format Mirrorless Camera, a high-resolution powerhouse well-equipped for professional studio ...

Today at Fujifilm’s global X Summit, the company announced two new cameras including the new GFX 100S, which is the company’s most compact large format camera yet. Weighing in at 1.9 pounds, the GFX ...

Back in 2019, Fujifilm released its first entry into the 100-megapixel medium format camera space. The GFX 100 was a beastly, $10,000 body with an integrated grip-style body similar to a pro DSLR like ...

Photography News: FUJIFILM launches the impressively compact and high-resolution GFX 100S mirrorless medium format camera along with the decidedly fast GF 80mm f/1.7 R WR lens NEW YORK--(BUSINESS WIRE ...

The GFX 50R isn't the only new camera Fujifilm is unveiling at Photokina 2018. As rumored, the company has also introduced the GFX 100, a ridiculous 100-megapixel medium format mirrorless shooter.