Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

Primary Car Sponsor for Nashville and Phoenix RacesNEW YORK, May 21, 2025 (GLOBE NEWSWIRE) -- Today, New York Racing Team ...

Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to ...

New York Racing Team has announced a two-race partnership with Fanatics Sportsbook to become the primary sponsor of the ...

The May 21 edition of SBJ Tech focuses on the WNBA's tech partnerships that are paying off shortly after the tipoff of the ...

In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.

It’s the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

Fanatics’ newest NBA clothing release is a partnership with Enjoy Basketball, which includes brand new New York Knicks apparel. Both the Enjoy Basketball x New York Knicks T-shirt and hoodie are ...

Select US states only. In our Fanatics Sportsbook review, we'll explain why it’s worth getting to know the brand as a key player in the mobile sports betting landscape. From the opportunity to ...