The Big Four accounting firms (minus Coke’s auditor EY) submitted briefs supporting Coca-Cola, which seems confident of a win ...

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...

AI is coming to town this holiday season — and soda lovers aren’t feeling festive about it. Coca-Cola is receiving backlash online after creating an AI-generated Christmas commercial, which has been ...

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. In March 2023, Coca-Cola launched its “Create Real Magic” ...