Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

The Duolingo owl mascot shocked his legions of fans during the Super Bowl as he upstaged Usher with a bum joke. Yes, you read that right. The Duolingo owl has become a cult icon, much like Elmo ...

We're only a couple days away from the potential ban of the popular video sharing app TikTok from the U.S. We've seen content ...

The blink-and-you’ll-miss-it ad, titled “Buttception,” features the company’s owl mascot, Duo, farting out his own face with the reminder to “Do your Duolingo.” The ad is an homage to ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. In a sea of apps and ...

A person wearing a mascot costume of the owl, and getting into antics on the brand’s TikTok page. No matter what, it’s safe to say that many people know Duolingo’s owl better than they know ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...