Marketers love to blame the mail. “It didn’t perform.” “The response rate was low.” “Direct mail just isn’t working like it used to.” But here’s the uncomfortable truth: Most of the time, it’s not the ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

AI is quietly rewriting how customers find you, but this one overlooked strategy is helping businesses build audiences they actually control.

If American List Counsel doesn’t know where you live, better make sure you’re at the right address.Any business using direct marketing has probably heard of the American List Counsel. No, that’s not a ...

Direct mail is making something of a comeback of late, as savvy brands realize that the lack of competition in the mailbox presents a great opportunity for marketers who get it right. Consider these ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...