I have felt that conventional generative AI carries significant waste in terms of cost and latency because it forces the ...

The evolution of AI is poised to bring about significant changes not only to the operational efficiency of marketing research ...

Ethical decision making in autonomous vehicle systems addresses how self-driving cars should be programmed to act in situations where harm is unavoidable, how they balance competing obligations to ...

I’ve always been captivated by AI’s potential, not just to execute programmed tasks but to learn and perform complex functions. However, it’s disingenuous not to recognize the cycles of heightened ...

Research co-authored by Wharton’s Pinar Yildirim shows how automation is a strategic asset that can reshape the power dynamics within an organization. Last year, the corporate world adopted a new term ...

In an excerpt from their new book, Wharton’s Stefano Puntoni and co-author Bart De Langhe argue that the power of data can only be realized by leveraging human intelligence. In this excerpt from their ...

This quick, three-step process can help you and your patients make health care decisions that align with their goals and values. Editor's note: Case 1 below was edited to clarify that John chose the ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. As you probably know (and may even be fed up with hearing) ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

When faced with danger, there’s often limited time to weigh up our options before we have to act. On June 12th, 2025, an Air India passenger plane was headed for London when it crashed shortly after ...

In the absence of comprehensive artificial Intelligence ("AI") regulation at the federal level, state and local legislatures have been busy considering their own AI legislation. Laws regulating ...