Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data mining isn’t just techno-speak for messing around with a lot of data. Data mining doesn’t give you supernatural powers, either. Data mining is a specific way to use specific kinds of math. It’s ...

*Note: This course description is only applicable for the Computer Science Post-Baccalaureate program. Additionally, students must always refer to course syllabus for the most up to date information.

The updated 5th edition of the book Data Mining for Business Analytics from Galit Shmueli and collaborators and published by Wiley is a standard guide to data mining and analytics that adds two new co ...