Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

Dr. Sandra Weppler’s book, “Loved NOT Used” introduces customer advocacy framework that delivers guaranteed ROI while meeting global compliance standards This framework guides transformations across ...

Customer obsession is easy to talk about and hard to operationalize — especially at enterprise scale. In this episode of CX Decoded, we distill a CMSWire TV conversation with AT&T into five clear ...

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