Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Use formulas to get even more out of custom columns in Google AdWords. Custom columns in Google AdWords launched a little over a year ago to enable marketers to segment existing metrics in the ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions. Here is the new look shared by Greg: ...

Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom columns back in 2014 and then expanded it to support formula a year or so ago. Now ...

What changed: Advertisers can now build custom columns using any conversion metric, including all and primary conversions, for more tailored analysis. Why it matters: The change lets marketers align ...