Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms. With the rise of video content and the increasing importance of social search, ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

You started your year of posting on social media strong, but then life got busy. Now the plan you made at the end of 2024 is gathering dust in a Google Doc. Notifications are stacking up. Guilt is ...

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into ...

Social media is becoming ever more important to businesses’ marketing strategies. We all know that we need to get on the train, or risk getting left behind. It’s simple enough to set up various social ...

In the ever-evolving digital landscape, maintaining a consistent and engaging social media presence is no longer optional—it’s a necessity for businesses, professionals, and content creators. However, ...

Have you ever felt overwhelmed by the endless cycle of creating, editing, and posting content to keep your social media presence alive? For many, managing multiple platforms while making sure content ...