AchieveIt explains a process for creating a mission statement in a whitepaper, “Mission Statements: A How-To.” 1. Each participant brainstorms about why the organization exists, chooses his or her ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

"What good is a fast car, a flash house, and a gold-plated dunny to me? Absolutely no good at all. I’ve been put on this planet to protect wildlife and wilderness areas, which in essence is going to ...

Why do you exist? The question has perplexed all of humanity for thousands of years, and, still, individuals today in the information age seek to understand the very reason for their existence.