When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

Innovid's identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy NEW YORK, July 26, 2023 /PRNewswire/ -- ...

The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, ...

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from ...

As if online vendors did not have enough changes to handle in this post-Covid marketing environment, the impending loss of third-party digital cookies will soon force the e-commerce advertising ...

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising ...

Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them? In association withAdobe Third-party cookies are like ...