The most recent edition of the AICPA’s A&A Focus broadcast, held Sept. 4, provided members with updates on the latest developments in accounting, auditing, and assurance. Hosted by Bob Durak, CPA, ...
The ability to measure the impact advertising has on sales has been the holy grail for marketers, agencies and data scientists. It dates back to John Wanamaker (1838-1922), who has been credited with ...
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