In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyze placements by genre with the same flexible single-select, ...
The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s ...
Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas.
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...
BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...
TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada. Check out our broadcast schedule below for this season's slate of games, and ...
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.
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