Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a ...

B2B buyers are becoming more self-reliant in their search for product and service solutions. But one-size-fits-all marketing may overlook an individual's interests, possibly removing your brand from ...

Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

You’ve likely come across the term “buyer persona” at some point in your business or marketing career. A buyer persona is basically a profile of your ideal customer: It describes who they are, what ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

When my team and I built the corporate email look-up service Voila Norbert, we expected sales and marketing professionals would be the ones most interested in using its capabilities for prospecting ...