With the vast amount of music available online, it's more important than ever to stand out and build a strong brand reputation for you and your artists. To establish a strong digital reputation in the ...

Store brands outperform national brands in unit sales as loyalty declines and price sensitivity reshapes grocery buying, ...

When Walmart launched the Great Value private label in 1993 it was to provide shoppers with high-quality groceries and home products that didn't break the bank. But behind the Great Value label are ...

Private labels remain a fixture of the US consumer food basket and have outpaced national brand growth over the past year, according to the Summer 2026 Private Brand Intelligence Report (PBIR) from ...

Private label is becoming increasingly popular in the F&B industry due to rising inflation and brand backlash despite Americans' love for big brands. The F&B industry has always been about building ...

The global dietary supplement market continues to grow as more consumers prioritize health, wellness, and preventive ca ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

How can the little guy compete against Madonna? As retailers seek to add more celebrity and proprietary brands, there’s no end in sight to exclusive pairings. And it’s getting a lot tougher for other ...

Private-label food and beverage brands will need to move beyond following name brands if they are to retain market share and become market leaders, Todd Maute, partner at brand and design firm CBX, ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Consumers are turning green. Gabriele Engels and Ulrike Grübler discuss what this means for the legal protection of brands, from eco-labelling to the new EU certification mark Terms such as green, ...