Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Opinions expressed by Entrepreneur contributors are their own. When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment tied to Enron, most people thought its 90-year-old ...

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity refers to the perceived value of a company, product, or service. It’s based on a brand’s reputation among consumers and involves factors that go beyond features, benefits and price.

Some Xiaomi smartphone models are comparable to the latest iPhones in terms of functionality. Somehow, they cost three times less. Tory Burch accessories are also known as a luxury brand, but they are ...