Lingerie brand Bravissimo is holding its first-ever bra-fitting event for transgender and non-binary people. The free event takes place in Bravissimo's Oxford Circus store on June 15, where trans and ...

Many women dream of having bigger breasts, but if you already have them, what problems do they bring? According to recent headlines, one in five British women suffer pain caused by their breasts when ...

The internet is littered with advice about how important it is to get your bra fitted properly in order for your clothes to sit nicely. And yet, Freya's bra fitting expert Suzanne Pentland says ...

British lingerie retailer Little Women.com has partnered with Brarista to launch the world’s first AI bra fitting solution. The Brarista AI Fit Chatbot acts as a fit expert, lingerie stylist, and care ...

A proper-fitting bra can make a woman look taller, slimmer, and give her a more defined waist. Not to mention, it’s a lot more comfortable. But if you’re like many women across America, you’re ...

At any given time, there are at least six places on my body that feel uncomfortable. Being a woman means suffering from panty lines or visible bra straps at all times, not to mention the one underwire ...

A tech startup using AI to help women shop for bras and swimwear has won £510,000 in growth funding. Manchester’s Brarista ...