In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

B2B Marketing magazine won business magazine of the year at the PPA Independent Publishers Awards. The judges were impressed with what could be achieved from a small team, and the turnaround story of ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

It’s a new year and a clean slate for many people coming back to the office after the holidays. For B2B marketers, a study from tech communications and content agency 10Fold detected a shift in ...

Mark Emond, CEO, Demand Spring. Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few months, I’ve had more conversations than I ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

In the 16th century, the potato was dismissed as weird, bland, and beneath serious consideration. People didn’t understand it. It grew underground. It wasn’t glamorous. In France, it was even blamed ...