Transforming B2B Marketing with AI Lead Automation at ISA 2026 Webster, United States - January 14, 2026 / Howell ...

In a B2B marketing context, predictive analytics involves the study of past activity to predict future buyer behaviour. There is mounting evidence that marketers using it outperform those relying on ...

While over half (55 per cent) of B2B organisations utilise data analytics, only 22 per cent of marketers believe it plays a ‘critical’ role when creating effective content campaigns, according to a ...

Understand that B2B sales cycles are longer and involve many people, so focus on building relationships and offering custom ...

Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

A commissioned study conducted by Forrester Consulting on behalf of Radius revealed B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more ...

In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

New Functionality Works Across Media Platforms to Give Digital Marketers Transparency Into Targeting Efficiency, Waste, Reach, Engagement and Impact on Pipeline and New Deals SAN FRANCISCO (December 6 ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Direct Message: Website abandonment isn’t a design problem; it’s a trust deficit that activates the same psychological ...

We are currently facing global economic uncertainty. Speaking in numbers, 64% of adults in the United States are anxious about the possibility of a recession. Changing market conditions affect ...