Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Base AI, a leading customer-led growth platform, today announced it has acquired EverAfter AI, a pioneer in customer-facing ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

Buyers are spoiled for choice and as a result, customer loyalty is in decline. In this environment, how do you reconnect with your B2B customers? In a fiercely competitive market, with so many ...

B2B customers are increasingly demanding richer and more ‘consumerised’ customer experiences. Streamlined digital access to information, influencers and channels has fuelled this demand, blurring ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where customers expect instant approvals, funding and deliveries, customer ...

Alex Bell joins Zaelab as Chief Commercial Officer ("CCO"), leading global commercial strategy, go-to-market execution, and ecosystem partnerships. Bell brings extensive experience in aligning CRM, ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

Customer experience, or CX, has always been not only a focus of much corporate attention but also the differentiating factor of most successful organizations. What has changed in recent years is the ...

Thirty-seven trillion dollars. It seems like an unfathomable number, but that’s how much the global business-to-business (B2B) e-commerce market is estimated to be worth by 2027, according to Statista ...

I’ve found incorporating integrated e-commerce solutions to be a powerful strategy in this direction. I have collaborated with multiple clients to enhance their digital presence through my company, ...