Ben Crudo is CEO of Diff Agency. Ben is a retailer-turned-technologist and an e-commerce expert helping retailers win today and tomorrow. I figured as much. Yet even today, many B2B retailers remain ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

Choosing the right B2B ecommerce platform can make the difference between closing deals losing potential customers to ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

Expedia Group increased its guidance for 2025, based on strong second quarter performance in its B2B business, advertising, and international growth. Other travel companies that have reported results ...

The ecosystem of the global B2B marketplace is being fundamentally reshaped as digital platforms mature beyond being mere ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

B2B influencers, those with "expertise that contributes to professional opinion," are on the rise. 75% of B2B businesses are already leveraging B2B influencers like CEOs, academics, and doctors. Here ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...