Big changes are coming to the email marketing industry. Starting next month, organizations sending more than 5,000 daily emails to Gmail and Yahoo users will have to: Authenticate their emails to ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Bulk Gmail and Yahoo Mail email senders will be required to strongly authenticate their emails following well-established best practices such as DMARC, SPF, and DKIM. Google and Yahoo have both ...

In an announcement by Google on October 3, 2023, Neil Kumaran, a group product manager responsible for Gmail security and trust, confirmed that starting February 2024, Gmail will require bulk senders ...

Businesses rely on email leads for market expansion and revenue growth. Emails provide a channel to drip content like newsletters and promos to turn prospects into paying customers. The best email ...

Google has started automatically blocking emails sent by bulk senders who don't meet stricter spam thresholds and authenticate their messages as required by new guidelines to strengthen defenses ...

Starting from April 1, Google will reject emails from bulk senders unless they meet new authentication requirements. This strict rule is aimed at reducing the amount of spam that lands in Gmail ...

Bad actors increasingly use email as an attack vector, according to the FBI. Every day, businesses face sophisticated phishing attempts, spoofing attacks, and business email compromise schemes that ...