Jamco America, a subsidiary of Jamco Corp. in Japan, was established in 1982 as a commercial aircraft interior products and ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

Qualcomm's award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform's rich feature set enables ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

There really can be too much of a good thing, as was made clear by Snapchat’s new commercial touting its augmented reality (AR) capabilities. The ad went viral on Jan. 29, and it’s a lot to take in.

The Internet of Things (IoT) is already changing the way we interact with the world. Our devices are smarter, and I envision a future where we can turn on our lights, preheat our ovens, and set our ...

Hard Working Trucks took a closer look at Ram Commercial’s newly expanded Augmented Reality Upfit Configurator at The Work Truck Show. App developer Glenn Josefosky gave us a tour of the app, which is ...

The company is expected to unveil an augmented reality headset in a few months. Some employees wonder if the device makes sense for Apple. By Tripp Mickle and Brian X. Chen Tripp Mickle and Brian X.