Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat. Instead of relying on those built in Google Analytics tools, an integration ...

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. After you’ve poked ...

Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. When it comes to big data and analytics in higher education, most colleges are looking at the tip of the ...

Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile users? The following ...

There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Did you know that data-driven businesses are 178% more likely to generate greater revenue and create greater profitability than their peers? Data analytics is a huge boost to business success, yet ...

Financial services firms face many regulatory and operational risks and need the right technology to help them manage those potential hazards. Phil Goldstein is a former web editor of the CDW family ...

Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in Q1 and extracted the data in aggregate. And, ...

Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...