LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...
Creative Bloq on MSN
Why Lego's smart bricks are actually a genius move
Progress doesn't have to mean complete reinvention.
Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...
LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...
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