Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern audiences are fast scrollers, which means your message has ...

Amazon is rebranding its ad-free streaming tier to Ultra starting April 10. The updated plan introduces a higher monthly fee and restricts top-tier resolution, meaning users must pay extra to enjoy their favorite movies and shows in stunning 4K quality.

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.