OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access ...

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began ...

A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run ...

Marketers are rethinking conversion tracking and funnel optimization to drive more qualified leads and revenue. From accurate data attribution to targeted ad experiments, small improvements can yield ...

OpenAI has expanded ChatGPT ads with self-serve campaign tools, CPC bidding and conversion tracking, pushing the platform ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...

Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ...