TechCrunch

Mobile Apps Come To AdWords Thanks To AdMob Integration

Google today announced that AdWords advertisers will be able to run campaigns in the AdMob network of more than 300,000 mobile apps — a move that could turn out to be lucrative for both mobile app ...
adexchanger

Google’s AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...
eWeek

Google AdSense Ads Arrive on AdMob for Android, iPhone

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...
TechCrunch

AdMob To Stop Serving Ads To Mobile Web, Google Pushes Developers To Use AdSense

When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the ...
Marketing Dive

Google opens AdMob to hordes of AdSense ads to increase fill rates

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers. The integration is a ...
Search Engine Roundtable

Google AdWords Now With Mobile App Targeting

Google AdWords has finally added a method within AdWords to target mobile apps with AdWords ads through AdMob. AdMob is a mobile app ad network Google purchased a while back. Google has finally ...
GamesIndustry

Google AdMob adds Pangle as a bidding partner

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...