OpenAI appears to be preparing an ad-supported ChatGPT tier as new code reveals search ads and monetization features, ...

Digital Turbine’s APPS App Growth Platform (AGP) business runs a programmatic marketplace where demand-side platforms (DSPs) ...

OpenAI is under pressure to explain why ChatGPT has started nudging people toward retailers like Target and Peloton inside ordinary conversations, even as the company insists those prompts are not ...

Oliver Roup is the CEO and founder of VigLink. According to statistics released from the Interactive Advertising Bureau, mobile advertising spend rose to $3.4 billion in 2012, up 111 percent from the ...

In parallel with the AI Ads launch, the company also introduced Pay for Closing, a performance-based customer acquisition model providing real estate agents leads with no upfront advertising fees.

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. It's dangerous to go alone, though, so GamesIndustry ...

Flexibility and adaptability are essential for monetizing video content in new markets and in new ways. No one monetization model will serve all audiences or support the monetization of every type of ...

Twitch has had a tense year, in part due to community backlash over policy changes that affect the way creators can monetize their content. In response, Twitch pivoted eligibility to a points-based ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...