ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. But really, it’s just sound B2B marketing with a couple of minor deviations from standard demand-gen. And every marketer ...

MANHATTAN, N.Y., Sept. 7, 2023 /PRNewswire/ -- In today's fast-paced marketing landscape, AI technologies have become indispensable, reshaping the way businesses approach sales and marketing. Among ...

As an account-based marketing agency , Vereigen Media focuses on simplifying the complexities of ABM for SMB, mid-market, and enterprise brands across Technology, SaaS, Media, Marketing, Finance, and ...

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B Marketing expertise across the tech sector. In the world of B2B marketing, the relationship between agencies and ...

As the saying goes, the times they are a-changin'—and that's especially true of the B2B market. Today, the B2B buyer is firmly in the driver's seat. So when 77% of B2B buyers consider the purchase ...

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...

With advancements in technology, most B2B buyers look for personalized solutions that can help their business grow exponentially. There are different strategies your business can implement to offer ...

Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the all the rage among B2B ...