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An advertising watchdog challenges Microsoft's Copilot productivity claims, citing a lack of objective proof. The demanded ...
Video advertising in Australia is continuing to surge with 27.5 per cent of all online advertising investment now allocated ...
Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.
As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and ...
“We won’t use AI-generated images in a campaign right now,” said Cohen, “because it’s still not clear who owns that content ...
In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante ...
Executive Programme in Media Leadership at GIBS Business School will equip senior African media and communication professionals with practical leadership, strategy, and innovation tools, covering ...
Large language models are steadily replacing traditional search, not just by answering queries more directly, but by ...
Bitmedia founder Matvii Diadkov explains how crypto advertising got started on niche forums and grew into data-rich, ...
Pune-based consultancy and services company Nihilent claims its emotion-detecting AI can tell if you're genuinely laughing at ...