Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today. He credits today’s change to users’ feedback saying that the 90 seconds “is just too short.

Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in favor of the law banning the app if parent company ByteDance doesn’t sell it.

Instagram announced a timely update to its video feature Reels this morning, alongside the news that the Supreme Court upheld the law that will ban TikTok

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based

The updates come just as TikTok, one of Instagram’s biggest competitors in the short-form video space, faces a ban in the U.S. following a Supreme Court ruling.

These new Reels features are rolling out in the US first, with plans to expand to other regions in the future. With TikTok's potential exit, Instagram is strategically positioning itself to capture the attention of displaced users seeking similar content-sharing platforms.

Initially rolling out in the US, these features will be expanded to other regions in the near future, according to Instagram.

With TikTok potentially facing a ban in the United States this weekend, Instagram is stepping up its game to attract a surge of users by introducing enhancements to its Reels platform. If TikTok's ban goes into effect,