Mixue Group, China’s largest bubble-tea chain, surged in its Hong Kong trading debut after individual investors flocked to ...
The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Mixue Group, China's largest fresh-drinks chain, has launched Hong Kong's hottest initial public offering (IPO) on the ...
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
The rapid development of these companies, which mainly targeted consumers in second- and third-tier cities, also demonstrated ...
The retail portion of the Hong Kong initial public offering (IPO) for China’s largest fresh-drinks chain, Mixue Group, ...