The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...