Google (GOOG, GOOGL) is reportedly losing ground in the search industry to AI upstarts. But the company isn’t taking the threat to its most important business lying down. During a hearing as part of Google’s ongoing antitrust battle over its search dominance,

Alphabet’s (GOOGL) dominant grip on the internet search market may face one of its biggest challenges. Bloomberg reported that Apple (AAPL) is considering integrating alternative AI-powered search tools into its Safari browser,

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine. The news slammed shares of Google-parent Alphabet,