Barbie-Maker Mattel Teams up With OpenAI, Eyes First AI-Powered Product This Year. By Reuters | June 12, 2025. By Reuters | June 12, 2025, at 10:49 a.m. Save. More.

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys. Barbie might get a brain — powered by OpenAI ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI's ...

Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product is expected to drop later this year. The partnership comes as toy ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on ...