The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

The Apple Glasses, meant to take on the Meta Ray-Ban glasses and any upcoming products built on the Android XR platform that Google showed off this week, have entered a ramped up development to meet the target date. Prototypes should be produced by the end of this year, the Bloomberg report claims.