The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

For decades, pharmaceutical companies have shelled out big bucks to broadcasters to place ads between segments. But a pair of policies being considered by Health and Human Services Secretary Robert F.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to ...