But it turns out that through Connect and Beats 1 Radio, Apple Music has built a strategy that attracts debuts from the biggest artists in the world and makes them available to everyone for free.

Explore the pros and cons of ad-supported music streaming and its impact on the music industry and artist earnings.

“The strategy has been very much about trying to make sure that we’re representing as many countries as we possibly can be,” says Karl Anderson, Apple Music’s head of music in ...

As a company, we look at music as art, and we would never want to give away art for free. It makes no sense to me,” Apple ...

Apple Music has fresh leadership ... more specifically Obermann’s job is “a newly created role…focused on strategy and innovation.” Obermann’s TikTok tenure centered a lot on striking ...

It’s no longer enough to count on quality and star power as a content strategy ... s Apple One offering consists of a discounted package including Apple TV+, Apple Arcade and Apple Music ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J ...

Apple Music now offers Dolby Atmos playback on Windows, upping its support of devices outside the ecosystem. The strategy makes sense to capitalize for Apple’s Services division—main ...

The company, according to Gurman, wants to add auto-summarize and auto-complete to Pages and other productivity apps; automate playlist creation in Apple Music; launch software development tools ...

Apple Music will take over as the sponsor of the ... senior vice president of partner strategy for the NFL, in a statement. The league said more than 120 million viewers watched the halftime ...