While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more effectively.

With AI redrawing the corporate map, leaders who champion DEI need to formulate a robust response to these challenges to ...

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and ...

Large language models are steadily replacing traditional search, not just by answering queries more directly, but by ...

Video advertising in Australia is continuing to surge with 27.5 per cent of all online advertising investment now allocated ...

In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

“We won’t use AI-generated images in a campaign right now,” said Cohen, “because it’s still not clear who owns that content ...

Pune-based consultancy and services company Nihilent claims its emotion-detecting AI can tell if you're genuinely laughing at ...

As Apple prepares for its Worldwide Developers Conference (WWDC), the company faces pressure to overcome previous ...