While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more effectively.

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

With AI redrawing the corporate map, leaders who champion DEI need to formulate a robust response to these challenges to ...

As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and ...

Large language models are steadily replacing traditional search, not just by answering queries more directly, but by ...

In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante ...

Video advertising in Australia is continuing to surge with 27.5 per cent of all online advertising investment now allocated ...

“We won’t use AI-generated images in a campaign right now,” said Cohen, “because it’s still not clear who owns that content ...

Now, with consumer usage of AI chatbots maturing, investors will be tracking how aggressive Google is in disrupting its search advertising ... by the outcome of legal challenges, in particular ...